Most stores will ask their closing crew to begin 'recovery' a little before closing time and stay until the store is ready for the next day's business. Facing as a Verb: The act of pulling each product to the front edge of a shelf with the label turned forward. There should be no holes. In busier stores it may be done constantly. What does facing up expression mean? Floor models should be organized and front-facing and boxes placed at the front of the shelf. Welcome to the Hibbert & McGee “Retailers Blog”. However, Atul Rajput business development manager for retail at Axis Communications (pictured below) contends that, as with all technology, it has evolved and matured over time moving from an industry catchphrase to a real-world deployable solution. A former grocer, I developed a helpful hand-held tool, The Blocking Wand, to assist stores with their blocking and facing duties. October 15, 2014 August 25, 2015 Source: Retail Realities Read: PDF. Is Your Store Ready for a Mystery Shopper to Give You a Good Grade? Facings also refer to the amount of shelf space a particular product is given. However one thing that the car does have, is fantastic gas mileage, at about 25MPG I can go one or two weeks before having to stop at a gas station for a refill. Merchandise may be put in the wrong area, or customers may leave debris on the floor. The adage "if you have time to lean, you have time to clean," can apply to straightening product. A clean store is inviting to customers, helps them find what they want and is ultimately better for sales. What resulted was a lost sale for the store and an empty stomach for me. It is also done to keep the store appearing neat and organized. When discussing video surveillance in the retail environment, not surprisingly, much attention is given to the criminal actions of shoplifters and the impact this has on stock shrinkage. The car is so old that it doesn’t even have a cup holder and needs about every part on it to be replaced. “Novel technology and powerful new algorithms have facilitated a range of advances in facial recognition systems, which have led to … She has more than 25 years of experience in the retail industry. Copyright © 2013 Hibbert McGee Wholesalers, All rights reserved. Facing should be done daily (if not throughout the day) to ensure the store is kept tidy for shoppers. Retail Realities – Facing up to insider crime. Facing as a Noun: The number of identical products (or same SKUs) on a shelf turned out toward the customer. Retail Week Awards teams up with retailTRUST to celebrate and support sector. It gives more attention to the higher priced item. This soda was placed in the cooler and dispensed via a slotted and gravity fed rack. Additionally, it is speculated that neater and fuller looking shelves have desirable psychological effects on customers for businesses. Facing (also known as blocking, zoning, fronting, straightening, rumbling, or conditioning) is a common tool in the retail industry to create the look of a perfectly stocked store (even when it is not) by pulling all of the products on a display or shelf to the front, as well as down stacking all the canned and stacked items. Correcting these issues is a part of the recovery process. There's a certain psychology to giving the illusion of prosperity and orderliness that does wonders for retail sales. They don't want to reach to the back of the shelf to pick up their brand of toothpaste. They shouldn't have to dig through piles of shirts to find their size. Facing tends to have the benefit of making products more accessible to customers, especially in situations in which it can be difficult to see what products are on the top and bottom shelves. Great article! Floor employees of department stores are asked to make facing a regular part of their shift. Also this blog will serve as a publication source for a bi-weekly letter from Hibbert & McGee’s President, Tom McHugh. Facing (also known as blocking, zoning, fronting, straightening, rumbling, or conditioning) is a common tool in the retail industry to create the look of a perfectly stocked store (even when it is not) by pulling all of the products on a display or shelf to the front, as well as down stacking all the canned and stacked items.
A key customer relationship management (CRM) component, a customer facing solution is designed to deliver satisfying user experiences via all customer touch points. Now had I really been hungry I may have taken the time to look through everything they had to offer, however I wasn’t looking for food. Facing is all about making the store look great. You can learn more and purchase the Blocking Wand at the website: http://www.blockingwand.com. How Retail Merchandising Motivates Consumers to Spend, A Simple Clothing Store Layout to Improve Sales, The Balance Small Business is part of the. OP/ED: Facing up to showrooming. Products that are out of place (dropped by the customer who changed their mind) should be collected and returned to the proper department, aisle or shelf at the end of recovery. Does Mixed Merchandising Help Your Store Maintain a Good Balance? By: Retailbiz. If one department was annihilated by customers, everyone might gang up on that section to whip it back into shape rather than leave one person to feel overwhelmed. All of these words have the same purpose: ensuring that the store is ready for customers. Meaning that that the soda was push all the way to the front of the shelf where I did not have to look for it, did not have to reach for it and could compare it to the similar products to its left and right. A perfectly faced cereal aisle in a grocery store for example will be returned to its former state of disarray within an hour in any moderately busy store. Spend 1 week continually ensuring that you store shelves are faced correctly and let us know the results in the comments section bellow. Another issue that many businesses have to grapple with regarding facing is the highly ephemeral nature of properly faced shelves. Facing is a vital aspect of any retail store, but is especially important to companies that specialize in providing a convenience service. Facing is a vital aspect of any retail store, but is especially important to companies that specialize in providing a convenience service. Even if the shelf is not full behind that first row of product, it looks as if it's fully stocked. Straightening is no more complicated than putting everything back in its proper place. We hope that you find valuable information and resources within our blog entries. It is also done to keep the store appearing neat and organized. Analysis: Facing up to the challenges at Morrisons. They can also compare products easier if they're in a nice, neat row. More navigation items; Grocery. Merchandising is their primary task after customer service. For example, a planogram may call for a popular brand of tomato soup to have a facing of five cans while the generic brand may only have a facing of two cans. By the time I found a convenience store I knew that I was running on fumes and was in desperate need of gas. I drive a 1991 Toyota Celica that I purchased two years ago for $700. To answer that, lets look at what I did buy. Customers do not want to work hard when they're shopping. In addition to ensuring that the product is visible, another important aspect of facing is making sure that the product is placed in the right location. Clothing should be folded or placed back on hangers and returned to racks or shelves. Some of the topics we will talk about include: merchandising, marketing, technology, customer service, management, legislation, industry trends and much more. Facing is all about making the store look great. By Robert Kramer. Last week I had to make a trip to Southern Vermont that required taking a more rural route than I am generally used to. Shari Waters is a former writer for The Balance Small Business. The workers who perform this task normally have jobs doing other things in the store such as customer service, stocking shelves, daytime cleaning, bagging and carry outs (in grocery stores), etc. That is after all the point of a convenience store, to offer products conveniently for their customers, and then make a profit off that convenience. Stores use the term facing to describe the act of straightening merchandise. Had this store moved its merchandise to the front-most part of their shelves making it visible it would have been more convenient for me, and other shoppers like me. Learn how and when to remove this template message, https://en.wikipedia.org/w/index.php?title=Facing_(retail)&oldid=960075468, Articles needing additional references from January 2007, All articles needing additional references, Creative Commons Attribution-ShareAlike License, This page was last edited on 1 June 2020, at 00:47. Some days, like those crazy holiday sales, will require a lot more work and you may need to schedule extra staff just to straighten merchandise throughout the day. You are here: Home - Retailers Blog - Facing & Blocking in Retail Stores, Date:April 23, 2013– Posted:Retailers Blog– Comments:1– Author:HibbertMcGee Wholesalers–. Proper studies are lacking to quantify the value of facing. Posts Tagged ‘retail banking’ The Dawn of the ‘Bank of Things’ – 4 Part Blog Series ... Or curtains that open when the alarm on your phone wakes you up in the morning (possibly a little later than usual because your phone has checked your diary for the day ahead and also detected you haven’t slept well during the night). They shouldn't … In this blog we will discuss different topics that are important to both our Hibbert & McGee partners as well as retailers across the nation. Those shirts should be folded neatly and in order by size as well as color. It is one of the keys to a great shopping experience and should be considered part of your customer service because it is a service. For instance: "... cashiers are asked to begin facing product when we start to slow down for the night.". Naturally, this can have a profound impact on sales in either direction. As I walked the few aisles I found myself having to duck my head down in order to peer underneath the sparsely stocked shelves. It has been a tough year for Morrisons, evident in a 2.1% fall in like-for-likes in the third quarter. Sorry, your blog cannot share posts by email. In department stores it may be referred to as recovery, as in the store is recovering from the rush of customers that affect the model appearance the store wants to portray. Safety is also improved by ergonomic work motion and reduced use of stepping stools, which are a trip-and-fall hazard when brought onto the sales floor. When doing the daily recovery, many managers find that teams work best. Customers do not want to work hard when they're shopping. Although facing is a common practice in retail, it's unclear as to exactly how much value it adds to a business, or whether it is worth the cost of labor needed to do it although facing is generally done at less busy times when staff would otherwise have not much else to do. There's a certain psychology to giving the Facing as a Noun : The number of identical products (or same SKUs ) on a shelf turned out toward the customer. Blocking and facing is critical to good store conditions which, as you correctly point out, directly affects the customers mental state, strongly influencing their appetite to spend (or not spend). Facing goes by a number of names - blocking, conditioning, fronting, recovery, straightening and zoning - depending on the store. Using the BW enables store workers to block and face more efficiently and thoroughly than by using hands alone. It also gives the store an appearance of being full of merchandise. It is a common practice among retailers of all types to create the illusion of a perfectly stocked store, regardless of whether they are or not. Many stores will have cashiers help straighten merchandise during slow times. Please contact me with any questions or comments, hope I can be of service your store(s) too! Facing is generally done near closing time when there are fewer customers and also while the store is completely closed. Now call me lazy, but after about the third time ducking down I gave up on trying to find something, grabbed a soda from the cooler and just headed on my merry way. If a bar is not full, evenly distribute hangers across it and concentrate a few more toward the front.