This works because purple colour is the opposite to yellow on the colour wheel, therefore the purple within the purple shampoo formula helps neutralise yellow tones. Use it in tandem with the L’Oréal Paris EverPure Brass Toning Purple Sulfate Free Conditioner to … Keep your blonde bright and try our best Purple Shampoo and conditioner today! Not just for blondes, Purple Shampoo is great for brown hair with highlights, too! The Gloss Protect System maintains softness and helps regain the hair's purity and natural sheen. L’Oréal Paris’ sulfate-free Purple Shampoo is our best for toning blonde hair and helping you neutralize any warmth that pops up between coloring. This item: L'Oreal Paris EverPure Brass Toning Purple Shampoo and Conditioner Kit, 6.8 Ounce, Set of 2 $10.67 ($10.67 / 1 Count) In Stock. L’Oréal Paris EverPure Brass Toning Purple Sulfate Free Shampoo: Formulated with hibiscus and purple dye, it works to neutralize unwanted yellow and orange undertones. This gentle purple shampoo can be used on color-treated or natural white, grey or blonde hair. Purple shampoo. Infused with violet micro-pigments, its formula neutralizes unwanted yellow tones and returns hair color back to its natural and beautiful cool tone. This formula also contains Amino-Acids and Anti-Yellowing Agents. Ships from and sold by Amazon.com. Superdrug. L'Oreal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralize… And according the highly enthusiastic feedback from customers, it really works.