These shampoos contain blue pigments that neutralize the orange-red brassy tones in your hair.Purple shampoo works well to neutralize yellow tones in blonde or light hair, while the blue shampoo … 5. Favorite for my light blonde hair! Brand Story Our innovations are designed to return hair … Rinse. Much like purple or violet can lower the brass section of blonde hair, blue can target the slight orange tint which affects some of us with lightened brown hair. Blue shampoo or brunette shampoo evolved from the color-correcting purple shampoo. I switch between the Joico Blue and Blonde … This stuff works better for toning than any purple shampoo I've tried. Buff Blonde Mama from Oklahoma. Directions: Apply to wet hair and allow the shampoo to absorb for three-to-five minutes. I have thick, long, blonde hair with shadow roots. Repeat the process two or three times per week, alternating with your regular shampoo. Balancing the color by using a shampoo or conditioner means that you can get all the benefits of a shampoo … Joico's color balance blue color-balancing shampoo gently cleanses while neutralizing brassy/orange tones to maintain lightened or highlighted brown hair. I loathe brassiness. I like the shampoo more than the conditioner, I usually mix it with a purple shampoo (i have tried joico, redken and function of beauty - I like redken the best) as well to target the orange tones in my brunette hair (roots) and the golden tones in my dyed blonde hair. Follow with Color Balance Blue …